Question 1

What does The Growth Company actually do?

Accepted Answer

We’re a B2B growth agency. We help ambitious companies in construction, engineering, manufacturing, industrial, and professional services grow through clearer strategy, stronger positioning, better visibility, and more intentional relationships. We combine marketing, sales enablement, storytelling, and relationship-led approaches into one connected system.

Question 2

Who do you typically work with?

Accepted Answer

We work best with established but ambitious B2B SMEs — usually with turnovers between £1m and £20m. Our clients are typically led by hands-on founders or directors who are serious about long-term growth and want a strategic partner rather than a supplier who just “does marketing.”

Question 3

How is The Growth Company different from other agencies?

Accepted Answer

Most agencies focus on tactics, channels, or creative work. We focus on connecting strategy, visibility, relationships, and commercial action. We’re selective about who we work with, we care deeply about relationships and trust, and we’re comfortable working in “unsexy” but important B2B sectors. We don’t pretend to be everything to everyone.

Question 4

What size companies do you work with best?

Accepted Answer

Companies that already have some traction and basic infrastructure (a CRM, some sales process, and a realistic marketing budget). If you’re still figuring out your offer or your ideal customer, we’re probably too early for you. We’re not a startup agency and we’re not set up for very early-stage businesses.

Question 5

How quickly can we get started?

Accepted Answer

Usually 2–4 weeks from first conversation to starting work. This includes proper discovery, strategy development, and alignment. We won’t rush this — skipping the foundations almost always creates problems later.

Question 6

Do you work with companies outside Northern Ireland and Ireland?

Accepted Answer

Yes. While we’re based in Newry, we work with clients across the UK and Ireland. We’re also open to working with the right clients further afield if there’s a strong strategic fit.

Question 7

What if we’re not sure we’re ready for an agency?

Accepted Answer

Then you’re probably not ready. We work best with companies that have already decided they need external support and are ready to commit properly. If you’re still unsure, it’s often better to wait until the need feels clearer.

Question 8

Can we start with a trial or pilot project?

Accepted Answer

No. Growth work doesn’t deliver meaningful results in 30 days. We need at least 3–6 months to do the work properly and start seeing real outcomes. We’d rather be honest about that than set unrealistic expectations.

Question 9

What services do you offer?

Accepted Answer

We offer a range of services under The Connected Growth System, including strategy, positioning, storytelling, LinkedIn and authority building, paid media, lead and demand generation, sales enablement, events, networking support, and more. We can work on specific projects or as an ongoing strategic partner.

Question 10

Do you just do marketing?

Accepted Answer

No. We see marketing as one part of growth. We also focus heavily on relationships, sales enablement, and helping you win work — not just generate leads.

Question 11

What’s your approach to working with clients?

Accepted Answer

We use The Connected Growth System — a practical framework that connects strategy, positioning, visibility, relationships, and commercial action. We don’t believe in throwing random tactics at a problem. Everything we do is connected and intentional.

Question 12

How do you measure success?

Accepted Answer

We care about pipeline, opportunities created, and ultimately revenue influenced. We track activity metrics too, but we judge ourselves on whether we’re helping you win more of the right work.

Question 13

Do you work with our existing tools and systems?

Accepted Answer

Yes. We work with whatever CRM, tools, and processes you already have. We’re not here to force you to change platforms.

Question 14

What does the onboarding process look like?

Accepted Answer

We start with a proper discovery phase to understand your business, goals, challenges, and current situation. From there we develop a clear plan together before we start executing.

Question 15

Who will I be working with?

Accepted Answer

You’ll work directly with Martin and our experienced people. We keep things relatively lean and senior — you won’t be passed around between juniors.

Question 16

How often will we meet?

Accepted Answer

Usually every two weeks, with more frequent contact when needed. We’re also available between meetings via email, WhatsApp, or Slack.

Question 17

Do you work with our sales team?

Accepted Answer

Yes — and we think it’s essential. Marketing and sales need to be aligned. We’ll work with your sales team on lead quality, messaging, and follow-up.

Question 18

What access do you need?

Accepted Answer

We typically need access to your CRM, website, analytics, and any advertising accounts we’re managing. We handle everything securely and professionally.

Question 19

How much does it cost to work with you?

Accepted Answer

Our engagements typically start from around £3,000–£4,000 per month for focused work, and go up depending on scope. We work primarily on retainers because growth is an ongoing process, not a one-off project.

Question 20

Is there a minimum commitment?

Accepted Answer

Yes — usually a minimum of 3–6 months, depending on the scope of work. Real growth takes time.

Question 21

Do you work on project basis or retainer?

Accepted Answer

Mainly retainer. We can do specific projects (such as a positioning project, website, or campaign), but our best work happens when we’re embedded as a strategic partner over time.

Question 22

Do you take a percentage of ad spend?

Accepted Answer

No. We charge a flat fee based on the work involved. We don’t believe percentage-of-spend models create the right incentives.

Question 23

How long until we see results?

Accepted Answer

You’ll usually see activity and some early leads within the first 4–8 weeks. Meaningful pipeline and commercial results typically take 3–6 months, depending on your sales cycle.

Question 24

Do you guarantee results?

Accepted Answer

No. No honest agency can guarantee specific results. We guarantee effort, expertise, honesty, and a proper strategic approach. We’ll be transparent about what’s working and what isn’t.

Question 25

What if it’s not working?

Accepted Answer

We’ll diagnose why and adjust. If we genuinely can’t make it work after a fair effort, we’ll tell you honestly rather than string things along.

Everything You Need to Know About Working With Us

Before we work together

How we work and what we do

The day-to-day reality

What it costs and how it works

What to expect and when

If you’ve read this far and still have questions, that’s completely normal.