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Free tool

Find Your Blue Ocean 🌊

You don’t need to know your niche.Tell us about your experience, expertise, interests and the people you understand. We’ll look for combinations that could give you a distinctive commercial position and something worth validating.

This tool uses AI. Results are indicative only and do not constitute professional advice. All outputs are reviewed or generated for information purposes. AI Use & Transparency.

Built for coaches, mentors, trainers, consultants and experienced professionals who aren’t quite sure what they should become known for.

Red ocean

Crowded market. Similar offers. Similar language.

Blue ocean

A more distinctive position where your experience, credibility, buyer understanding and market access give you a stronger reason to belong.

Upload a CV to do this in a few minutes, or type it out in ten to fifteen.

Your result is free. It is not anonymous. Name, company, email and phone before the score. What you provide is sent securely to our AI provider so it can be read and analysed for this tool. The Growth Company does not save your original files to its database or file storage. Your result is used during your current session unless you explicitly choose to send it to Martin.

This tool provides strategic hypotheses based on the information you provide and, where available, public market evidence. It cannot guarantee demand, profitability or the absence of competitors. Use the findings as a starting point for market validation, not a substitute for it.

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