Free tool

Positioning snapshot

Positioning is not a tagline. It is the box a buyer puts you in before they take a meeting.

This tool uses AI. Results are indicative only and do not constitute professional advice. All outputs are reviewed or generated for information purposes. AI Use & Transparency.

About two minutes.

IF A BUYER RECOMMENDED YOU TODAY, WHAT WOULD THEY SAY YOU DO?

Use the words they would probably use, such as consultant, coach, accountant, agency or software company.

0/400

WHO IS THE MAIN TYPE OF BUYER YOU WANT TO WORK WITH?

Describe one specific buyer, not everyone who could potentially buy from you.

0/400

WHO IS NOT A GOOD FIT FOR WHAT YOU OFFER? Describe one specific buyer, not everyone who could potentially buy from you.

Think about business size, sector, budget, location or what they need.

0/400

HOW DO YOU WANT THE RIGHT BUYER TO DESCRIBE WHAT YOU DO?

This is the category you want to be known for. Keep it clear rather than clever.

0/400

WHAT MIGHT MAKE A BUSINESS HESITATE TO CHOOSE A BUSINESS LIKE YOURS?

For example: “Consultants give advice but do not help implement it.”

0/400

WHAT IS ONE PIECE OF EVIDENCE THAT SHOWS YOU CAN DELIVER?

Give a result, client type, sector, qualification, track record or specific example.

0/400

Uses AI to read what you typed.

Your result is free. It is not anonymous. Name, company, email and phone before the score.

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