Why The Growth Company?
Almost 25 years of building relationships.
None of this was planned in a boardroom. It came from organising things, meeting people, getting some of it wrong, and paying attention to what actually led to business.
Where it started
Getting people into a room.
Long before any of it was called marketing, I was organising events, working with community groups and young people, chasing sponsors and trying to get the right people to turn up.
That teaches you something quickly. Nothing happens because you announced it. Things happen because somebody trusted you enough to show up, or to pass your name on.
Growth usually starts with people. It took me years to stop treating that as a soft idea and start treating it as the actual work.
The middle years
Freelance marketing, and what it kept teaching me.
For a long stretch I worked as a freelance marketer: strategy, content, events, campaigns, business development. A Master’s in Digital Media Communication gave me the theory. A year living and working in Seoul in 2012 changed how I thought about community and digital communication.
The pattern kept repeating. The businesses that grew were rarely the ones with the most activity. They were the ones with a clear story and people who would open a door for them.
The shift
The work moved towards the human side.
Over time I did less of the delivery and more of the thinking with people. Who are you actually trying to reach. How do you say what you do without a paragraph. What are you doing on LinkedIn and why. Who already knows you and could open a door. What happens after a good conversation.
That is coaching and mentoring, not marketing delivery. It suited me better, and it was more useful to the people I was working with.
The Growth Network
Same belief, different shape.
The Growth Network grew out of the same belief: relationships matter more than reach. It is a separate community, not a client list, and it is probably the clearest evidence that this way of working is not just a nice theory.
A lot of what I now teach came from watching what happened in those rooms.
Where it is now
Connected Growth pulled it together.
Today the work is three things: LinkedIn for Business training and workshops, coaching for executives and entrepreneurs, and mentoring for founders.
Connected Growth is the structured version of all of it: five weeks, one to one, online, working through clarity, story, visibility, relationships and commercial action.
I did not set out to build that. It is just what was left after twenty-odd years of noticing what worked.
